Poster Design

So one I had copied over all the elements from Illustrator to Photoshop it was time to start designing the content. I freed my mind and started using trial and error to try and design something just taking inspiration from the images I had found and the film itself.

This playing around with the design I feel lead me down some really interesting paths. I immediately decided upon this photograph I took a little while ago to be the backdrop for the poster:

The contrast and composition works perfectly for some double exposure jiggery-pokery and it will take film grain and the text input perfectly. So with that I did some adjustments to the colour, added grain and made it black and white. Eventually ending up with this:

This to me looks incredibly filmic and I am over the moon with the result. So then it was time to decide upon what to do in terms of double exposure. To do this I decided to go through the film and picked out key frames that I thought would work nicely. Most of them didn't work as intended as the film is quite dark overall. However, I did find one:

This image is perfect for the design of the poster also because it is mysterious and intriguing whilst putting forward ideas and themes of romance and connection. It is the perfect image for the task. With that decided I then painted out the unnecessary details, adjusted the colouring and changed the blending mode to be left with this:

This is just the details I thought relevant to the theme. And so with this finished I could place the background behind it and be left with a double exposure effect that looked like this:

I love how this came out. It has a very floaty, surreal look that is mysterious and dynamic yet at the same time the themes of love and romance come through strongly. The background image is a symbol of a journey they take together. I think it came out amazingly well. All that was left to do was to add in the typography back over the top.

When I added the text in it's original colours it was too dark and so instead of adjusting the colours and making do I decided to try a vintage touch of duplicating the layers, inverting the colours on the duplicated layer (so that the text was white) and then bumping them up along the Y axis a few pixels. This makes the text really pop and has a really vintage flare.

I'll reveal the poster in full and discuss it in the next blog post.