For a while the effect of looking like you are shooting through a dirty lens/prism or lens whacking has been popular. It is especially prominent in the US. I knew that they had to be using a plugin of some description and I think that I have just found it:
Source: http://wp5648-flywheel.netdna-ssl.com/wp-content/uploads/2014/11/Lens_Distortions_Logo_2014_2.png
This company produces light leaks and lens distortions for After Effects and Premiere Pro and their products are used by some very major TV channels in the states. On their site (http://lensdistortions.com/aftereffects/) you can find examples and a lot more information but here is their promotional video for the product:
Source: http://vimeo.com/115918702
As you can see it can lead to some great effects and looks and I feel as though it lends itself perfectly to the ideas and themes I want to be present for my piece. I am particularly interested in the selected morphing/blurring effects as I haven't really seen that being offered in a package like this before. It is definitely something I am going to look into further as I think it will add a lovely flare and polish to my ident.
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