Corridor Digital is a production company comprised predominantly of Sam and Niko. They create videos primarily for display on their YouTube channel (https://www.youtube.com/user/CorridorDigital). They mainly produce shorts based around specific ideas and concepts that tie into video games and pop culture. They are hugely successful on YouTube having amassed millions of subscribers.
They are on the forefront of a new direction being forged within the filmmaking industry. A purely internet based production company that specialises in creating relatively inexpensive short pieces with the intent of going viral. They have often been sponsored by major companies and products to produce videos for them.
It really is a new wave within the industry that does away with the traditional format and the profile of television. Using platforms like YouTube and Vimeo they can reach a truly global audience. The internet is such a ubiquitous medium that their content can be instantly linked and embedded within articles or blogs and shared millions of times within a few days.
This is a new way of creating and sharing filmed content and what's more it is relatively inexpensive and realistically achievable. It's all about the bedrock of the content and the basic principles that go into capturing. Keeping the team that makes the content small allows a clear vision to shine through and keeps the content really tight and focused. There aren't any big corporations telling them what to make and how to make it. This allows them to often go with quite a whacky idea and commit to it fully.
It is a really liberating new way of creating video and something that I aspire to. When I talk of being an aspiring filmmaker this is the avenue I am seeing to pursue. This method of content creation is achievable and sensible and truly modern. It is a service almost every business or product requires no matter the scale. It is truly flexible from creating adverts to narrative pieces to music videos it all follows the same blueprints of being made for the internet.
I think that Corridor Digital are one of the best examples of how to conduct an internet based production company and a style conducive to the target output. Their videos are always top quality attracting millions of views and being talked about world-wide. Their content has the polish come to be expected from Hollywood and is made on a fraction of the budget.
I will leave you with one of my favourite videos of theirs that shows what they can do when given a budget and how they go about advertising a product:
Their links:
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